Art director, based in São Paulo, Brazil.
Began my career in a small town and climbed my way up to the economic center of Brazil, the great São Paulo. Nowadays i work at InPress Porter Novelli, the biggest PR agency in Latin America. I value learning and aim to create only the best work for high profile clients. An explorer and creative by heart.
Main clients:
Facebook Company (Previous to Meta), Budweiser, Ajinomoto, JDE, Bobs, Uol, Ericsson, Docusign, Sodexo, InPress Porter Novelli and PR World Alliance.
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the projects!
Rebranding - The Buzz Now
Branding, Art Direction, Strategy and concept, Motion Design, Social Media
Website that I designed: The Buzz Now - TBN
I had the amazing opportunity to be the Art Director behind the new visual identity for The Buzz Now (TBN) a bold, culture-driven agency at the intersection of influence and social media.
The goal was clear: to design a brand that not only represents TBN but is also enjoyable to work with. Full of meaning, voice, and creative possibilities.
From concept to completion: I designed the logo, motion graphics, website, presentation templates, e-mail signature, and much more, this was a full-scope design journey. Every detail was crafted with intention, reflecting the intelligence, creativity, and vibrant energy of the team I’m proud to be part of.
TBN’s brand is versatile, it can be bold when needed and can lower it’s voice, depending on the situation. Here I present this work that represents the soul of TBN. An agency that merges strategy, creativity, and influence.
MKE - Moluska Team
Branding, Art Direction, Stream Pack, Social Media Pack
This is a collaborative branding project that i did with the art director Carlos Eduardo, the tattoo artist Eric Santanna, and the designer Yasmin Machado. MKE is a team created by two friends who started playing Valorant in small tournaments. Since the game is relatively new, the investments are overflowing, the tournaments and prizes started growing more and more, and so they met more professional players and investors, with this they started a dream to shape their own team, so they created the Team Moluska, which later
became MKE.
MKE is a professional Valorant team, for those who want to expand their game and take it to a professional level. With this new name and direction, our team was tasked to create a new branding identity, that is more professional, dynamic and impressive, but that could still retain a personal touch. With this in mind we created the handmade octopus illustration, and the MKE logotype where both are also used as a dynamic design asset.
Motion Reel
Budweiser - Dia Mundial da Música (World Day of Music)
Art Direction, PR Campaign, Institutional
Budweiser has a deep connection with music and its fans. But the COVID pandemic had a year full of schedule delays. So we decided to show the fans and clients that music can still move them, even from their houses.
In the World Day of Music we wanted to light up the biggest show houses with the message "we miss you, we will be back soon" relighting people's love for music and all of its sensations and stories, with various emotional stories of famous musicians and their experience with those show houses. To reinforce the campaign, we created the symbolic prize called King of Music, which opens the discussion in the social media about the greatest moments of brazillian music history, where only one will take the prize and become the King of Music.
To protect the details of this project, some of the text was substituted by "dummy text".
Inpress Porter Novell
Art Direction, Social Media and Motion Design
One of the biggest PR Agencies in Brazil. With this project, we had to apply a new visual guide so the agency could really stand out from the other companies in the digital market. As a INquiet agency, with high profile clients, creative solutions and INPressive results.
Motion Reel
