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Sobre
Art director, based in São Paulo, Brazil.
Began my career in a small town and climbed my way up to the economic center of Brazil, the great São Paulo. Nowadays i work at InPress Porter Novelli, the biggest PR agency in Latin America. I value learning and aim to create only the best work for high profile clients. An explorer and creative by heart.
Main clients:
Facebook Company (Previous to Meta), Budweiser, Ajinomoto, JDE, Bobs, Uol, Ericsson, Docusign, Sodexo, InPress Porter Novelli and PR World Alliance.
My work
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the projects!
InPress Porter Novelli
Inpress Porter Novell
Art Direction, Social Media and Motion Design
One of the biggest PR Agencies in Brazil. With this project, we had to apply a new visual guide so the agency could really stand out from the other companies in the digital market. As a INquiet agency, with high profile clients, creative solutions and INPressive results.
Motion Reel
Budweiser
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Budweiser - Dia Mundial da Música (World Day of Music)
Art Direction, PR Campaign, Institutional
Budweiser has a deep connection with music and its fans. But the COVID pandemic had a year full of schedule delays. So we decided to show the fans and clients that music can still move them, even from their houses.
In the World Day of Music we wanted to light up the biggest show houses with the message "we miss you, we will be back soon" relighting people's love for music and all of its sensations and stories, with various emotional stories of famous musicians and their experience with those show houses. To reinforce the campaign, we created the symbolic prize called King of Music, which opens the discussion in the social media about the greatest moments of brazillian music history, where only one will take the prize and become the King of Music.
To protect the details of this project, some of the text was substituted by "dummy text".
MKE
MKE - Moluska Team
Branding, Art Direction, Stream Pack, Social Media Pack
This is a collaborative branding project that i did with the art director Carlos Eduardo, the graphic designer Eric Santanna, and the graphic designer Yasmin Machado. MKE is a team created by two friends who started playing Valorant in small tournaments. Since the game is relatively new, the investments are overflowing, the tournaments and prizes started growing more and more, and so they met more professional players and investors, with this they started a dream to shape their own team, so they created the Team Moluska, which later
became MKE.
MKE is a professional Valorant team, for those who want to expand their game and take it to a professional level. With this new name and direction, our team was tasked to create a new branding identity, that is more professional, dynamic and impressive, but that could still retain a personal touch. With this in mind we created the handmade octopus illustration, and the MKE logotype where both are also used as a dynamic design asset.
Motion Reel
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IPPN + Cause
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Collab - InPress Porter Novelli + Cause
Art Direction, PR Campaign, Institutional, Branding
InPress Porter Novelli is a big reference in creating reputation for it's clients and Cause is specialized in creating real purpose for big brands. Uniting these strengths a collab was created with the objective to make real positive impact, aid big corporations and benefit the society that they affect, amidst their actual necessities and challenges.
From the reason to exist to the ESG, this collab aims to create a new communication with purpose and reputation.
Togheter with the art director Rodrigo Mendes, we created a project that unites InPress Porter Novelli reputation, strategic communication and value generation with the Cause affirmative transformation, social knowledge and impactful ideas. Creating a strong union ahead of it's time where the clients can hope for bold, creative and innovative solutions.
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